The Tidal Wave Formula™

The Only SEO System Built for the AI Era and Beyond

Search Has Changed. Most SEO Hasn’t.

  • Google now answers questions before people click.
  • Over 65% of searches end without a click.
  • AI tools like ChatGPT, Perplexity, and Google SGE are replacing traditional search.
  • If your business isn’t the answer, you’re invisible.
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The Solution: The Tidal Wave Formula™

JoAnn’s proprietary 7-layer SEO system fuses AI-first search optimization with conversion-driven local SEO to help contractors:

  • Dominate the Map Pack
  • Get featured in AI Overviews
  • Drive branded search demand
  • Convert more clicks into calls
  • Future-proof their visibility

The 7 Layers of the Tidal Wave Formula™

AI-First Content Structuring

We create content that speaks directly to AI , not just humans. Using answer-first formatting, FAQ schema, and conversational tone, we ensure your business gets cited in Google’s AI Overviews, ChatGPT, and voice search results.

Branded Search Amplification

We engineer demand for your business name. Through “Google us” CTAs, retargeting, offline signage, and referral scripts, we drive branded searches — the #1 signal of trust and prominence in local SEO.

Zero-Click Visibility Engineering

We optimize your content to win featured snippets, People Also Ask boxes, and AI-generated summaries — so your business shows up even when users don’t click.

Conversion-First Local SEO

We fix the call button, optimize your Google Business Profile, and launch a review velocity system — turning visibility into real-world phone calls and booked jobs.

Organic Authority SEO

We build long-tail landing pages and content clusters that rank for high-intent local keywords — creating a durable moat of organic traffic and topical authority.

Entity-Based Optimization

We strengthen your brand’s identity in Google’s Knowledge Graph using schema, citations, and internal linking — so AI and search engines “understand” and trust your business.

AI Reputation Signals

We make your trust signals machine-readable. From review schema to author bios and third-party citations, we ensure AI models can parse and cite your credibility.

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How It All Threads Together

This isn’t a checklist, it’s a stacked system where each layer amplifies the next:

    • AI-first content feeds AI Overviews and voice search
    • Branded search boosts Map Pack prominence and AI citations
    • Structured content powers both organic rankings and zero-click visibility
    • Reputation signals reinforce trust across human and machine audiences

Who This Is For

  • Contractors who want to own their market — not just rent a Map Pack spot
  • Agencies who want to future-proof their SEO offer
  • Local businesses tired of paying for clicks that don’t convert

Why It Works

“I don’t just help you rank. I help you become the answer — in Google, in AI, in voice search, and in your customer’s mind.” — JoAnn, Creator of the Tidal Wave Formula™

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What We Track to Prove It Works

  • Branded search volume growth
  • AI Overview citations (Google SGE, ChatGPT, Perplexity)
  • Map Pack rankings and call volume
  • Featured snippets and zero-click wins
  • Review velocity and reputation signals
  • Website traffic and conversion lift

👉Ready to Ride the Wave?

Book your free Tidal Wave SEO Blueprint Session JoAnn will show you exactly where your business is leaking visibility — and how to fix it fast.

 

Book Your Free Session Now
SHAX VINTAGE
1 year ago
Great knowledge regarding SEO, website launching, and targeting specific customers. Appreciate the help!
Deborah Colloton
1 year ago
Jo Ann delivered more clarity and value in one meeting than I've had...ever. Strongly recommend for website design audit and more.
A H
1 year ago
Great job creating our 2 new websites! Working with Local Marketing Plus was very smooth and pleasant. Jo Ann is very knowledgeable and great to work with. Highly recommended.
Rosie Nelson
1 year ago
Recommended to us by a good source. Jo Ann and her team got to work very promptly. Noticing results immediately with her SEO expertise! We are also very pleased with the webpage she has created, furthermore, the communication throughout the whole experience was well conducted. Choosing Local Marketing Plus has without a doubt proven to be our best marketing decision we have made to our business!
Carolyn Plican
2 years ago
From SEO fog to clarity on a strategy to move things forward. Gave hope that we can break through a wall we didn't know existed -inability to rank.
Garden Faerie
2 years ago
Jo Ann is beyond the expert level in Digital Business. Her knowledge of SEO is outstanding and unparalleled in this industry. She can look at your website, give an audit, and put you back on track to success. Highly recommended. You will thank yourself for acquiring her services.
Emma Doyle
2 years ago
Jo Ann is incredibly knowledgeable on ALL things SEO! I have learned so many helpful things from her that I was oblivious to before. If you want to optimize your website and get it on the first page of Google searches, I recommend Local Marketing Plus! They won't disappoint.
Joas Meier
2 years ago
It's been great working with Jo Ann. She's been amazing at helping us improve our online exposure through her amazing knowledge.
Jeff Ishkanian
3 years ago
Jo Ann did an amazing job answering all of my marketing and website questions. I would highly recommend her to anyone looking to positively impact their SCO.
Windy West Plumbing Ltd
4 years ago
Highly recommended! We have used JoAnn for multiple businesses now and if you want to get your business at the top of google business listings she will make it happen. In less than 24hrs of her taking care of our listing we moved up in the rankings even though we have been in business for over 6yrs. Thank you and great job JoAnn!
Don C
4 years ago
As president of Kelowna Caring Canines Society a local not for profit organization we cannot thank Jo Ann of Local Marketing Plus enough for the incredible work that she has done for us. Her professionalism, attention to detail and fast production of our web site is unparalleled. Her friendly, helpful and superior communication skills allowed us to get everything we wanted and more for our user friendly site. Thank you, Jo Ann.
Kelowna Mechanics
4 years ago
Love Jo Ann she is amazing and truly has your best interest at heart! She immediately went to work and we would recommend her to all businesses in Kelowna that need help promoting their business, she is worth 10 stars all day, everyday!!
Upper End Wine Tours
5 years ago
Jo Ann did an amazing job getting my website up and running right, because of this she helped save my business. Easy to work with, she is fast about making things happen.

Thank you Jo Ann, Awesome job.
Nikita Bhatty Avdic
5 years ago
Joanne provided an amazing service to me by listening to my needs and understanding my struggles to navigate the world of SEO and website optimization in small business start up. She got to work right away and really dived in to better understand my services and quickly steer me in the right direction with my website. Her strategies will overnight improve my website traffic, help me proceed with my business with laser focus and focus on my client needs. More Joanne please!
Candè Bridal Boutique
6 years ago
We can't say enough great things about Local Marketing Plus, Jo Ann has been incredibly patient and knowledgeable, she understands marketing like no other. She loves what she does and has loads of very valuable information that was key for us. We love working with them and will continue to recommend them