Google Local Services is a powerful program that can help build trust with potential customers and increase business visibility. By setting up a verified profile, businesses can use Google’s established platform to build credibility and show customers they are reliable. Along with providing information about service availability, contact information and prices, businesses can receive customer reviews and respond to them quickly to build a positive reputation. Additionally, by including relevant keywords in the profile description for Local Services, contractors will be better positioned to appear in local search results for prospective customers. The Google Local Services program provides businesses an invaluable opportunity to build trust and visibility with potential local customers.