Organic results in SEO refer to the listing that appears on Search Engine Result Pages {SERPs} because the website is relevant to users’ search intent.
Any site that ranks as an organic search result has incorporated SEO tactics in its website.
Most of the time, webmasters use white hat SEO to incorporate these SEO strategies into their websites. These SEO strategies are designed to help increase the online visibility and ranking of a website.
Other times, some webmasters engage in black hat SEO just to rank on search engine results pages. They may rank higher but not for long. Because sooner or later, Google algorithms fish out websites that use black hat SEO.
For a website to rank as an organic result, it must include SEO tactics like using the right keywords, earning backlinks and optimising its website for mobile use.
In sum, organic results in SEO are the use of unpaid SEO tactics to secure a spot at the top of search engine results.
What is a Paid Result?
Paid results simply refer to a website that ranks through a paid platform. That is, a company or website pays for a spot or space on different advertising platforms.
Companies pay a certain amount of money to advertising platforms for their site to rank above organic results. It works almost the same way organic SEO works; when there’s a search for the keyword that’s relevant to your business, your site comes up.
This is called Search Engine Marketing (SEM). Website owners sometimes use this method to increase their online presence and drive traffic to their site.
For ads that show up on Google search engine results, marketers use Google Adwords to make ads that rank on SERPs.
However, you can easily tell apart a site that uses search engine marketing and one that uses organic SEO. For paid search results, the website appears on the first page with an ‘Ad’ label that usually appears on the left side of the URL.
Which Result is Faster to Get Results?
If you’re seeking the fastest way to get results, then using paid search results is your surest bet. You can start seeing results as soon as your ad is posted and active.
Most times, Google ads or Facebook ads start producing results within a matter of minutes of going live. All advertising platforms get approval to go live at least within 24-72 hours.
Whether you’re looking for increased click-through rates, purchase views or other actions, you start seeing instant results almost as soon as your ad goes live.
Notwithstanding, organic search results are slow and cost-effective and you don’t have to spend as much as paid search results.
Is There a Benefit to Doing Both at the Same Time?
There’s tremendous benefit in combining both digital marketing strategies.
While paid search results can get you your desired leads and traffic easily, organic SEO will help you with solidifying your position in the digital marketing space.
Organic SEO can help with identifying the best keyword that’s relevant to your website and paid search results can take it up from there.
Organic results in SEO refer to the listing that appears on Search Engine Result Pages {SERPs} because the website is relevant to users’ search intent.
Any site that ranks as an organic search result has incorporated SEO tactics in its website.
Most of the time, webmasters use white hat SEO to incorporate these SEO strategies into their websites. These SEO strategies are designed to help increase the online visibility and ranking of a website.
Other times, some webmasters engage in black hat SEO just to rank on search engine results pages. They may rank higher but not for long. Because sooner or later, Google algorithms fish out websites that use black hat SEO.
For a website to rank as an organic result, it must include SEO tactics like using the right keywords, earning backlinks and optimising its website for mobile use.
In sum, organic results in SEO are the use of unpaid SEO tactics to secure a spot at the top of search engine results.
