There are 4 types of SEO {Search Engine Optimisation} On-Page, Off-Page, Technical and Local. SEO is an important tool that helps to boost the online visibility of your website and increase its ranking.

It increases your ranking on Search Engine Result Pages {SERPs} whenever a service or product that your business offers is searched for.

The higher your ranking, the more traffic your website gets. This increases your chances of converting potential customers into paying customers.

To thrive in the digital marketing space, you need to invest in SEO. There are different types of SEO that you can benefit from and you’ll find a detailed explanation of each of them below. Read on.

1.On-Page SEO

On-page SEO, also known as on-site SEO, is when you improve your content. It includes optimizing your content, incorporating keywords, using meta descriptions, adding images and using headers.

Here are some tips for utilizing on-page SEO:

  • Make extensive research on the keywords that are relevant to your product or business so that when customers search for that keyword your website comes right up.
  • Optimize metadata: Ensure that your meta titles and descriptions are optimized with the right keywords. It enables Google to display excerpts to users first before they click on your site.
  • Perform link building: You can include links in your content through anchor texts or through earning backlinks. Either way, it can help your site rank higher on SERPs.

2.Off-Page SEO

As the name implies, off-page SEO is an SEO tactic that is done off your website. It involves going out of your way to create exposure and awareness about your brand. How do you achieve this? Through link building!

You can earn links by pitching your content to other blogs and websites. Solicit them to publish your posts and link back to your website.

Professional link building is a learned skill to gain authority backlinks from relevant authoritative websites. It is not advisable to purchase links from unknown sources.

Research on your competitor’s websites and check how they’re getting their backlinks. Follow suit by asking for backlinks from authority sites.

Also, you can offer quality information especially when it involves your niche to journalists. Solicit them to link back to your site when they publish the article that contains your content.

3.Technical SEO

Technical SEO is when your site is optimized for search engine crawlers and improves users’ experience on your site. To achieve this, your site must be optimized to meet up with the ever-evolving Google algorithm.

How do you optimize your site to meet up with these requirements?

First, you start by increasing the speed of your website. Cut down on non-essentials that could reduce the speed of your website. Check your sites upload speed with tools such as or

Then, you optimize your website to be mobile-friendly. These days, over 90% of people access the Internet through their mobile. If your website isn’t mobile-friendly, you’ll lose your customers.

4.Local SEO

Local SEO is a type of SEO that focuses more on a specific region or area. It involves establishing a strong online presence in your area.

Usually, to rank higher on Google through Local SEO, you need to set up a Google My Business {GMB} account. On your GMB account, detailed information about your business will be uploaded. Information like your business name, location, images and reviews will be there. Google will check for the best content in a particular area before ranking it.