Your SEO 2020 Guide To Beat Your Competition
Search engine optimization is a dynamic practice and keeping up with trends surrounding the space is the key to success. At the same time, there are many factors that determine if your site is going to rank well and you need to pick your battles. Unless you can afford to spend most of your time working on your rankings, it’s best to apply a handful of actions that will give you the greatest results.
Determining what the best strategy is for your site requires an understanding of what Google’s algorithm is looking for. Staying within Google’s guidelines and doing your research while leveraging your strengths can propel your website to the top of the rankings. Let’s look at the tips you need to follow in 2020 to maximize your results.
No, we’re not talking about one half of your favorite comedic duo from Sesame Street. Bert is Google’s new algorithm update. As per Google, this is the most important set of changes they have made in half a decade.
With the update, Google is taking machine learning to a different level and changing the optimization process along the way. The goal of this update is to create a ranking system focused around linguistics. Conversational, informative language is preferred over the keyword-focused approach of the past. In essence, Google’s algorithm is coming as close to having a human representative reading through your website as possible.
Content is Still King
If your branding revolves around creating great content for your target market, you are on your way to pleasing Google. With the new update, providing high-quality information for your audience should be combined with an understanding of search queries. The algorithm now comprehends the context of users’ search queries and tailoring your writing to user searches will yield the best results.
With every update, the topic of backlinks is always a concern for website owners. At the dawn of the internet, gaming your way to tons of backlinks of questionable quality was the way to go. Then, Google smartened up and started to discern between low and high-quality links. For a while, the role of links was even demoted to having a lesser significance.
It’s safe to say that quality links are of significant importance. Just keep in mind that no amount of links will rescue a website that doesn’t provide value to its visitors. A strategic PR campaign that conveys your site’s message clearly should attract backlinks that Google will value highly. Also, be sure to include a social media component to your link strategy. Social signals can play a part in building your backlinks profile.
User Experience and Schema
While Schema has been around for almost a decade, its importance is picking up steam in recent years. It is a concept created through a joint effort between the major search engines and aims to provide additional information to their bots so as to best read websites.
This additional information includes clarification regarding places, products, people, organizations and creative work. Understanding how to use the relevant tags for creating this structure can give your website an edge in the rankings. It will also allow you to build a user experience that is optimal for your audience by structuring it optimally for search engines.
Put Mobile First
It used to be considered a best practice to create a website that ran smoothly on a computer while trying your best to make it bearable on mobile devices. This narrative has been flipped on its head since 2016 when mobile internet users surpassed those that use desktop. In the eyes of Google, it is now preferable to start designing your website with the mobile user in mind.
Take Video Seriously
In the United States alone, over 85 percent of internet users watch videos online. This is a factor that Google weighs heavily. If you don’t have the know-how or equipment to produce award-winning videos, there’s no need to worry. As long as you can create informative presentations in video format that your audience will spend time-consuming, you will gain the ranking benefits.
As a bonus, using YouTube to publish your videos and embedding them on your website will go a long way with Google, since it owns the platform.
Account for Voice Search
Voice queries are becoming a larger percentage of the total searches conducted by users. As you probably can guess by the previous tips, Google assigns higher importance to trending behaviors in its algorithm. The adoption of voice search is one such factor that you can benefit from as a website owner.
In order to take advantage of voice search, make sure your text is written in a conversational tone. Focus on location-specific, long-tail keywords that will be picked up easier by Google and matched to user specifications. If your website is structured for speed and your images are fully optimized, you should be able to vie for the lion’s share of voice searches.
Attracting More Clients
Attracting clients through your website will always be about positioning your brand as an authority in your niche. It’s vital to understand that there are websites that don’t meet every single search engine requirement and are still making sales.
Follow the tips mentioned above and you will be able to track a continuous path toward the top of the search rankings. Don’t forget to utilize a powerful call to action where applicable. After all, your ultimate goal is to build a customer base and sell your products ad services.
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Jo Ann McLellan
Local Marketing Plus