Website Ranking Tips
A few years ago, search engine optimization (SEO) was quite easy. It was enough to design a landing page, add a few keywords, and backlinks to achieve high rankings in the search engines. But SEO is quite complex today. You need to optimize different aspects of your website. Here are important steps of an effective SEO plan to rank your site on the internet.
Keyword research is the first and one of the most important steps in ranking your site. You use a keyword research tool to find the keywords that consumers are using to find your site or your competitor’s site and decide on the best keywords to target. The best keywords are the ones with a high volume and low competition. But you need to remember that your competition is performing a similar research. This is where you need to target long tail keywords for your SEO campaign. Most of the keywords today are 3-4 words long. Analyzing the websites of your competition is another important factor when ranking your site on the net. You may find positive signals, which can be used on your website when performing such an analysis.
Technical optimization is an important part of an effective SEO campaign. The search engines use robots to crawl your site and read its text and code. If certain features of your site are not technically perfect, the search engine robots may not be able to read and understand the theme of your site. This may lower the rankings of your site. The URL structure should be checked. The best practice is to keep the URL below 100 characters long. Avoid special characters and underscores. If you have to use a special character, use only dashes. The title tag should be unique and between 65-75 characters long. Your primary keyword should be included at the beginning of the title tag.
You should have a unique meta description tag of at least 160 characters for every page of your site. Include a unique headline (H1) tag for each page of your site. It is critical that your website contains an XML sitemap. This map should be submitted in Google Webmaster Tools once created. It should be updated and re-submitted every time you add content to your website. Use relevant images and videos to enhance the content on your website. Every image should have the relevant ALT Tag.
The user-friendliness of your site is an important factor when ranking it higher in the search engines. The search engines try to offer the best results to satisfy their clients. The user metrics of your site are crucial due to this reason. Your site should have an easy navigation, quality content, and the ability to retain the visitor for a longer period. In fact, the visitor should peruse more than one page on your site for better SEO benefits. These are important metrics that will help rank your site higher in the search engines.
Link building is another crucial factor to rank your site higher in the search engines. The number of links is still important. But the quality of these links is more important than ever before today. These are important factors to consider when ranking your website on the internet using SEO.