Maybe you already know that no one can guarantee Google-results topping results.
Have the myths of search engine marketing bit you, like an unwitting pilot whose entered the Bermuda triangle?
A search engine marketing company puts you back on course without any expensive “guessing” or “trial and error”. It’s true that most people never return from the Bermuda triangle, just like some businesses never recover from seemingly minor but grave errors in the eyes of Google. An SEM company must have proven experience applying tools that rescue companies from the morass of dangers placing them in positive sales territory. This is despite the unending upheavals from Google over the years. Only SEM companies that stay abreast of Google’s changes and consult its clients on the constant changes in best practices are successful. Their clients can attest to the successes over the years too.
Maybe you already know that no one can guarantee Google-results topping results. That one says it all. You could surmise that no one can be forced to buy from you ever, and just throw up your hands because it is all futile. Other companies are successfully making sales online, and so can you.
We are here to tell you that there are ways to overcome and place in the good graces of the big bad behemoth, Google search results. It takes smarts — about how to design clean web pages that work efficiently with mobile devices and for desktops and notebook computers. More so it is about creating naturally occurring waves of positive interest and online chatter about your site and its products and services. That’s the social and video platform arm of the formula.
SEM takes a multi-faceted approach that builds the credibility of a company in the eyes of the search engines. Before an Index Card Company (ICC for short), for instance, is tossed in the rankings, Google will want to
know that it is a legitimate business. Savvy ICC put itself into the search engine directories when it launched two years’ ago.
That gave Google and the other big search engines the head’s up to crawl its website to find out about its topics of interest and how it may relate to searchers’ needs. It checks to see whether the website is fast loading and whether it passes muster for its visibility on mobile devices and on desktop computers.
In 2013, many companies were rushing to make mobile sites, which turned into another business burning move a la Google. The mobile sites took too long to load, and businesses were tossed unceremoniously to the bottom of the pack for it. These days, HTML 5 and CSS+ allow for sizing of sites for different sized screens without any mobile specific design.
SEM today entails the evaluation of mobile CTR as well as desktop use, including campaigns to reach people wherever they are searching on a site or choose to engage a business. Social media presence and a good online reputation are the other signs of a stable business that attracts Google, Bing, and Yahoo! attention when sending traffic to sites. Entrust your search engine marketing to a successful company to build your sales and presence today.
