What does a person need to do when it comes to ranking their site for local search results?
It is all about understanding the main keywords that are being searched just as you would with any other Search engine optimization campaign. Once you have found those keywords, you will do the same as you have done in the past and make sure your site is optimized (i.e. meta tags, meta descriptions, keyword density, etc.powerful,) and get all of this in order.
Now, you want to start working on your Google Business page and setup a Google Maps entry as well.
All of this connects back and makes sure you’re authoritative in the eyes of Google. This is the only way it is going to see you as a legitimate search option for users.
Additional Tips
What else is on offer for those who are looking to run the perfect local SEO campaign in this day and age?