SEO has diversified over the years.
The emphasis has moved from wide-ranging campaigns to specific, pinpoint campaigns that are built on the shoulders of local rankings. This is where local SEO has started to win over the hearts of businesses and has become the core focus for these entities.
What is the reason for this passion towards local SEO? Here is more on the subject for those who are interested and want to know more.
What Is Local SEO?
Before looking at what you can do to rank, you want to know what local SEO is all about.
Local SEO is the idea of ranking locally in the region you are home to as a business. Let’s say you are a plumber that works in Boston. Don’t you want to rank in the area when Bostonians are hopping onto Google and running searches such as “best Boston plumbers”?
Well, if that is what you want, you will have to optimize your site’s pages for local SEO.
You will have to rank for those terms, and the only way this is going to happen is with a focused local SEO campaign.
Optimizing Pages For Local SEO
What does a person need to do when it comes to ranking their site for local search results?
It is all about understanding the main keywords that are being searched just as you would with any other SEO campaign. Once you have found those keywords, you will do the same as you have done in the past and make sure your site is optimized (i.e. meta tags, meta descriptions, keyword density, etc.powerful,) and get all of this in order.
Once you have done this, you want to start working on your Google Business page and setup a Google Maps entry as well.
All of this connects back and makes sure you’re authoritative in the eyes of Google. This is the only way it is going to see you as a legitimate search option for users.
What else is on offer for those who are looking to run the perfect local SEO campaign in this day and age?
You have to start to focus on local reviews. You want people to talk about you as much as possible because that is going to drive additional leads to the site as desired. The local reviews are going to come by you persuading customers to leave thoughtful reviews of your service in places such as Google, Yelp, and other review sites.
Don’t be shy about this because it will help a lot and is worth the effort in the long-run.
Local SEO is a way to maximize the leads that are closer to home instead of remaining broad with your SEO campaigns. This is a way to target in on those who you want to convert rather than hoping they find their way to you using broad search terms.
Local SEO is a powerful method and is making millions for businesses just like yours.