With traffic and attention being the lead currency in marketing, every marketer (and business owners) has to look for and identify the highest converting online marketing strategies to promote his/her business. This is because you will not only be competing against nicely funded marketing departments and companies but also have to face the social media and other forms of distraction in the industry. Proper research and planning are therefore vital especially when choosing or implementing a marketing strategy. Some of the most effective online marketing strategies that you shouldn’t leave out are outlined below.
SEO and Content Marketing + Online Marketing
Search engine optimization and content marketing are some of the most influential marketing methods that can help your business improve its visibility online, and attract more traffic too. The best thing about these marketing strategies is that your business can get increased exposure online without you spending a dime on the marketing strategies. Content marketing, however, entails creating fresh and informative content, which may at times require the services of a professional content writer.
Social Media Marketing
Social media marketing is another powerful marketing strategy that can help promote your business from nothing to something within a matter of days. With billions of people using various social networking platforms (such as Facebook, Twitter, Instagram, LinkedIn, etc.) to connect with friends and family, you too can use the same to bring awareness about your company or product. You, however, may have to create accounts with each social networking platform, and engage its users to get a following from the same. Alternatively, you can use paid social media ads to help boost your company/product’s awareness on these platforms.
This is considerably one of the leading online marketing strategies, especially when looking for higher returns on investment (ROI). Email marketing, however, entails obtaining a genuine emailing list that you can start off with to market your company without invading any of the recipient’s privacy. One of the best ways to get these e-mails is by allowing people to subscribe to your services. Most people will subscribe to your newsletters or promotional emails upon reading an insightful piece online. This could be a blog or post on the social media. The email campaign, however, needs to be well-thought-of too. Some of the key pointers in email marketing include addressing the recipient by their first names and personalizing the mail to suit their needs. Remember to include an opt-out option for members who may be disinterested.
If implemented properly, video marketing can help drive traffic and quality leads to your company website. One of the reasons for this is that most people prefer watching a video clip (say a product review or an explainer video) as compared to reading long texts. You need to ensure the script, as well as the video, is of the highest quality possible. Your iPhone or any other good quality smartphone should be capable of shooting a decent video too. You can upload these videos on both free and paid video hosting sites for maximum exposure.
Paid ads provide a great avenue to jumpstart your advertising and promotional campaigns, especially when introducing a new product or company. These ads appear on top of search engines, other websites, or even the social media, which helps improve exposure and traffic to your site. You can be almost sure that these ads will bring in traffic, and high quality leads to your website. You can, however, stop funding the paid ad campaign once other campaigns start paying off.
You can also use a local celebrity to help you market your product locally. This requires proper research and patience to work. Having an expert oversee all the marketing strategies outlined above is recommended for faster results.