The Internet is the most powerful resource ever created; it contains content about virtually everything. To navigate the Internet and find what you’re looking for everyone will use a search engine. The higher up the search engine results list your site appears, the more traffic you will ultimately receive.
Search engines automatically crawl the Internet and catalog content using complicated algorithms. These will rank the quality of content depending in part on the number and type of keywords used in the article. Whether you are writing the articles yourself or hiring a copywriter, you need to choose the right keywords. This guide will look at how you can choose keywords to target.
The Importance of Targeted Keywords
You need to target your content to attract the right audience. Writing about a completely different subject to whatever your site offers will not help at all. You might get lots of clicks through to your website, but these won’t convert to sales as people will simply click off the site as quickly as they clicked onto it.
Using a notepad jot down some of the words which explain what it is your site offers visitors. Think about what you would search for if you were looking for a site like yours online. This isn’t always easy and can take some time, but it’s worth doing properly since you will get much better results.
Search engines have got cleverer over time and are now not only interested in the number of keywords in an article. You can’t simply stuff an article full of lots of keywords to try and encourage them to increase the ranking position of your site. Modern search engines are capable of analyzing the quality of the written content. As well as checking for sentences, they can also look for LSI or Latent Semantic Indexing keywords that are related to one another.
For example, if you have a site about cars, then some LSI keywords would include engine, motor, gas, petrol, garage, automobile, automotive and transport. There are lots of different related keywords, by trying to naturally work as many of these into an article you will get much better success.
If you can determine these LSI keywords and include them in your website content then your article will be deemed much higher quality, and so improve your ranking position.
How to Find LSI Keywords
Finding these LSI keywords will take patience and lots of thinking. One way of doing this is to use a thesaurus. Don’t panic if you don’t have one, you can use an online thesaurus or even your word processor. If you use Microsoft Word, for example, type the original keywords, right-click and choose synonyms to find similar words. Make a list of these similar words.
Another way is to use Google Adwords. The Google AdWords tool online can suggest keywords that you might want to target and include in your article.
There are a several SEO tools to help find great keywords, some are free and some charge for providing the service
- Moz https://moz.com/mozpro/lander/keyword-research
- Semrush https://www.semrush.com/lp/keyword-magic-tool-1/
- KWFinder https://kwfinder.com/
- Keyword Tool https://keywordtool.io/
- Google Ads Keyword Planner https://ads.google.com
- WordStream https://www.wordstream.com/keywords
- Wordtracker https://www.wordtracker.com/
- Ahrefs https://ahrefs.com/blog/free-keyword-research-tools/
- Thesaurus https://www.thesaurus.com/
Writing High-Quality Content
Remember, the quality of your written content is equally important to the keywords used. Articles published online can please both search engines, and human readers if written carefully. As with everything else in life, it’s all about preparation. The more time you spend preparing your list of keywords and skillfully crafting a natural article, the better you will do.
We are always open to questions
Jo Ann McLellan
Local Marketing Plus
250-979-8835 or 1-800-330-5883