Weighing The Pros And Cons: The SEO Consultant

Maybe you have been too overwhelmed building your own website, pretending like making a social media presence full of your witty quips, and a first stab at a YouTube video and channel are going to burst your company onto the top of the search engine results. It’s that easy and a quick process, right? Wrong.

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What Does an SEO Consultant Do?

Not only does it take you away from delivering products and services to your customers, but you may also be doing yourself a big disservice in many ways. And, the results of building a favorable online presence can take years.Anyhow, because the marketing efforts themselves are “off” it could be throwing off your chances of gaining relevance and favor with the search engines. If you cannot gain the respect of the search engines, then it can destroy your business. Yes, re-read that.

Heed History’s Warnings

Other online businesses who were playing by Google’s rules back in the era prior to Panda, were in for earth-shattering, business-ending shocks when its reboot and new algorithms hit the scene. Actually, Google has rocked many companies’ world with other algorithm changes since then. The changes come quickly, out of left field, and without warning.

Avoid Giddy Over-promising Gurus

Sadly, many guru-sounding SEO consultant companies pretend that they can guarantee top-ranking results with Google in a short period of time. What’s sad is that you need to know that no one can guarantee quick results. Yet, there are ways to get ahead even so.

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SEO Guarantee

A reputable SEO consultant will never guarantee quick results, and they stay abreast of Google’s changes. They use best practices for today’s search engines. For one, they research analytics, and long-tail keywords relevant to your industry niche for more targeted and promising traffic that are ready to buy.

Let’s say that your website sells cosmetic lasers and beauty products, such as hair color tools and agents. As it turns out, people who are searching for “hair color” are not as ready to make a purchase as someone looking for “blond hair frosting tips and foils”. It has been proven time and again that when a searcher is specific, they know what they want, are ready to buy, and are looking for the right place to buy.

Do you see how relevant your site is if you are offering up that exact term for the search engines to grab? The caveat is that the search engines will guess that this is what the searcher wants, that you have a valid, integrity-filled authoritative presence online that places you in the top 1,000 of providers worldwide.

A quality SEO consultant would know to further geo-target the buyers for your location. Do you think that the buyer wants to wait two months as the hair dye products are shipped from China? Do they trust those products? Or, are they in Canada, and need it shipped from Vancouver to Toronto quickly? Or, are they in Santa Clarita, and its ships from Reno? Proximity or local SEO may also play into the equation as well. That’s a good thing because it makes for more accurate searches and a greater likelihood of click-throughs to your site’s shopping cart.It is complicated. Go with an SEO company that knows and institutes best practices for your website and your business’s ongoing reputation management to curry favor with search engines.

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We have been marketing Businesses and Realtors for over 20 years. Google has changed the playing field and newspaper advertising is not getting the results that it once did.

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A H

1725566933

Great job creating our 2 new websites! Working with Local Marketing Plus was very smooth and pleasant. Jo Ann is very knowledgeable and great to work with. Highly recommended.

Rosie Nelson

1725423879

Recommended to us by a good source. Jo Ann and her team got to work very promptly. Noticing results immediately with her SEO expertise! We are also very pleased with the webpage she has created, furthermore, the communication throughout the whole experience was well conducted. Choosing Local Marketing Plus has without a doubt proven to be our best marketing decision we have made to our business!

Carolyn Plican

1724422856

From SEO fog to clarity on a strategy to move things forward. Gave hope that we can break through a wall we didn't know existed -inability to rank.

Garden Faerie

1707289927

Jo Ann is beyond the expert level in Digital Business. Her knowledge of SEO is outstanding and unparalleled in this industry. She can look at your website, give an audit, and put you back on track to success. Highly recommended. You will thank yourself for acquiring her services.

Emma Doyle

1704480053

Jo Ann is incredibly knowledgeable on ALL things SEO! I have learned so many helpful things from her that I was oblivious to before. If you want to optimize your website and get it on the first page of Google searches, I recommend Local Marketing Plus! They won't disappoint.

Joas Meier

1703109353

It's been great working with Jo Ann. She's been amazing at helping us improve our online exposure through her amazing knowledge.

Jeff Ishkanian

1662676294

Jo Ann did an amazing job answering all of my marketing and website questions. I would highly recommend her to anyone looking to positively impact their SCO.

Windy West Plumbing Ltd

1660616835

Highly recommended! We have used JoAnn for multiple businesses now and if you want to get your business at the top of google business listings she will make it happen. In less than 24hrs of her taking care of our listing we moved up in the rankings even though we have been in business for over 6yrs. Thank you and great job JoAnn!

Don C

1652150719

As president of Kelowna Caring Canines Society a local not for profit organization we cannot thank Jo Ann of Local Marketing Plus enough for the incredible work that she has done for us. Her professionalism, attention to detail and fast production of our web site is unparalleled. Her friendly, helpful and superior communication skills allowed us to get everything we wanted and more for our user friendly site. Thank you, Jo Ann.

Kelowna Mechanics

1651121780

Love Jo Ann she is amazing and truly has your best interest at heart! She immediately went to work and we would recommend her to all businesses in Kelowna that need help promoting their business, she is worth 10 stars all day, everyday!!

Upper End Wine Tours

1620695770

Jo Ann did an amazing job getting my website up and running right, because of this she helped save my business. Easy to work with, she is fast about making things happen.Thank you Jo Ann, Awesome job.

Nikita Bhatty Avdic

1617204614

Joanne provided an amazing service to me by listening to my needs and understanding my struggles to navigate the world of SEO and website optimization in small business start up. She got to work right away and really dived in to better understand my services and quickly steer me in the right direction with my website. Her strategies will overnight improve my website traffic, help me proceed with my business with laser focus and focus on my client needs. More Joanne please!

Candè Bridal Boutique

1568073866

We can't say enough great things about Local Marketing Plus, Jo Ann has been incredibly patient and knowledgeable, she understands marketing like no other. She loves what she does and has loads of very valuable information that was key for us. We love working with them and will continue to recommend them