Sadly, many guru-sounding SEO consultant companies pretend that they can guarantee top-ranking results with Google in a short period of time. What’s sad is that you need to know that no one can guarantee quick results. Yet, there are ways to get ahead even so.
A reputable SEO consultant will never guarantee quick results, and they stay abreast of Google’s changes. They use best practices for today’s search engines. For one, they research analytics, and long-tail keywords relevant to your industry niche for more targeted and promising traffic that are ready to buy.
Let’s say that your website sells cosmetic lasers and beauty products, such as hair color tools and agents. As it turns out, people who are searching for “hair color” are not as ready to make a purchase as someone looking for “blond hair frosting tips and foils”. It has been proven time and again that when a searcher is specific, they know what they want, are ready to buy, and are looking for the right place to buy.
Do you see how relevant your site is if you are offering up that exact term for the search engines to grab? The caveat is that the search engines will guess that this is what the searcher wants, that you have a valid, integrity-filled authoritative presence online that places you in the top 1,000 of providers worldwide.